Mogo Inc. (NASDAQ: MOGO) shares are experiencing a sharp surge in trading, climbing 99.17% to $2.41 at last check, after the company unveiled a bold strategic shift toward Bitcoin integration. The company’s Board of Directors has approved a plan to allocate up to $50 million into Bitcoin as part of its broader long-term capital preservation and product innovation strategy.
A History of Digital Asset Leadership
Mogo’s commitment to digital asset innovation spans nearly a decade. The company introduced Canada’s first Bitcoin account in 2018 and, by 2020, became the third U.S.-listed company to include Bitcoin on its balance sheet—preceded only by MicroStrategy and Block, and notably ahead of Tesla.
Through the 2023 merging of Coinsquare and WonderFi—the latter of which is currently slated to be bought by Robinhood—Mogo was instrumental in the creation of Canada’s biggest independent cryptocurrency platform.
A Disciplined Bitcoin Allocation Strategy
With deep-rooted conviction, Mogo is executing a multi-year plan to scale its Bitcoin holdings, beginning with phased investments toward a $50 million target. The firm will evaluate capital deployment through a “Bitcoin hurdle rate,” applying this benchmark to decisions around M&A, internal projects, and share buybacks. Only initiatives expected to outperform Bitcoin’s long-term return profile will proceed.
This approach underscores Mogo’s divergence from traditional Bitcoin treasury companies. Unlike peers often lacking scalable operations, Mogo is anchoring its growth in three key segments—Wealth, Lending, and Payments—while treating Bitcoin as a strategic asset complementing these pillars.
Integration Across Products and Services
Mogo is embedding Bitcoin across its offerings. Soon, its $400 million+ AUM platform will introduce a flagship Bitcoin portfolio for long-term investors that is based on a 60/40 equity/Bitcoin ratio. New loan products will allow members to access Bitcoin-backed financing, potentially at lower borrowing costs.
Additionally, with $12 billion in annual international payment volume, Mogo is exploring stablecoin-based solutions to enhance cross-border transaction speed and cost-efficiency. The company’s platform remains focused on wealth preservation and responsible access to digital assets, emphasizing long-term value creation over speculative gain.
