Wayfair Inc (NYSE: W) has seen notable insider activity recently. On November 24, 2025, Officer Conine Steven purchased 150,000 shares for $15.89 million, at an average price of $105.92 per share. Shortly afterward, Shah Niraj acquired an additional 150,000 shares for $15.89 million, reflecting strong confidence from the company’s leadership.
In contrast, Blotner Jon, President of Commercial & Operations, sold 4,061 shares for $439,189 at $108.15 per share. Following this transaction, Blotner Jon holds 101,019 shares, worth approximately $11.09 million.
Analyst Coverage and Ratings
Analyst sentiment on Wayfair remains positive. Gordon Haskett recently upgraded the stock from Accumulate to Buy. BofA Securities increased its forecast from Neutral to Buy in late October 2025, while Citigroup raised its rating from Neutral to Buy on August 5, 2025. Conversely, Loop Capital downgraded the stock from Hold to Sell on May 14, 2025, showing a mix of opinions in the market.
Price Performance Overview
Wayfair shares saw a 4.36% jump, closing at $109.79 on Tuesday. Over the last five days, the stock has gained 14.59%, and year-to-date performance shows an impressive 157.54% increase. Over the past year, the stock has risen 147.72%, reflecting strong growth momentum.
The 52-week high of $114.92 was reached on November 10, 2025, while the 52-week low of $20.41 occurred on April 4, 2025, highlighting a wide trading range over the year.
Support and Resistance Levels
Technical analysis indicates support at $106.29, with a secondary support near $102.80. On the upside, resistance is at $112.19, with an additional resistance at $114.60, providing key levels for traders monitoring short-term movements.
Short Interest Trends
Short interest in Wayfair decreased on November 14, 2025, dropping by 3.35 million shares to a total of 16.13 million shares. Compared to October 15, 2025, when short interest was 19.48 million shares, this 20.79% decline indicates reduced bearish sentiment and a more positive outlook from market participants.
